"Cultural imperialism manipulates and westernises the psychology of people in Third World countries, aligning them with US imperialist interests. It is incredibly effective because it dominates people from the inside, disguised as their own free will."
Cultural imperialism has a vast hold of Colombian society. Many who are unaware of its negative effects. The Western society has been so heavily promoted that it artificially injected their culture of society into that of Colombia. With cultural imperialism, its powerful influence is economically driven to invade and set to conquer/dominate a third world countries culture. Particularly aimed towards up and coming generations. The general attitude of Colombia's youth is to rebel via drugs, alcohol, parties, and consumerism.
"...the old customs and ancient wisdom of his ancestors has reached its final generation and will soon be lost."
It is devastating to see a society loose its indigenous culture. In addition, it deeply saddens me to see that when a person continues to practice their native traditions, it is seen as "old fashioned." It speaks volumes to have a culture depleted. A culture should never 'go out of style.' It is a part of history and should continue to be taught and passed down generation to generation. Mass media is a seductive tool where countries, like Colombia, are mesmerized and see media outlets (TV for example) for them to escape from reality, when it reality, it is false hope.
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